Wonderful Wizard of Oz

Fubu Gets Make Over As ‘FB Legacy’ | March 24, 2010

Fubu will return to the marketplace under a new name, according to the clothing line’s founder, Daymond John.

FB Legacy recently launched an advertising campaign featuring Houston rapper Slim Thug, who appears in the company’s Apple-like commercials.

John said that the new brand will feature sportswear that will “compliment any wardrobe.”

“It’s about the power of FUBU and what it means to the fashion world,” said John, who founded Fubu in 1992 with friends  Carl Brown, J. Alexander Martin, and Keith Perrin.

“We are trying to educate the kids about the history of it,” John continued. “We’re a legendary brand. We were around for a long time.”

According to BrandWeek, Fubu’s new target audience is young males, aged 15-25.

Fubu Legacy is due in retail stores in July

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