Wonderful Wizard of Oz

Lindsay Lohan Suing E-Trade for Milkaholic “Parody” | March 10, 2010

Lindsay Lohan is no milkaholic.

And that’s likely why the 23-year-old star is suing financial company E-Trade for $100 million for using her name in its latest commercial about a boyfriend-stealing “milkaholic” baby.

Look back at Lindsay’s style through the years

In the ad, which debuted during this year’s Super Bowl in February, a baby boy apologizes to his girlfriend for not calling her the night before.

“And that milkaholic Lindsay wasn’t over?” the baby girl asks before another baby girl pops into the screen saying, “Milk-a-whaaat?” (Watch the video here.)

See how Lindsay’s face has changed since she was a kid

Lohan filed the lawsuit Monday, which claims the ad violated the star’s rights under New York state civil-rights law.

“Many celebrities are known by one name only, and E-Trade is using that knowledge to profit,” Lohan’s lawyer, Stephanie Ovadia, said in a statement to the New York Post. “They’re using her name as a parody of her life. Why didn’t they use the name Susan? This is a subliminal message. Everybody’s talking about it and saying it’s Lindsay Lohan.”

See more photos of stars in court

The spokesperson for Grey Group, which produced the “milkaholic” commercial, said that they “just used a popular baby name that happened to be the name of someone on the account team.”

In the lawsuit, Lohan is seeking an injunction to force the spot off the air.

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